What Is Link Building In SEO & What Are The Important Benefits Of Link Building?

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Link Building

What Is Link Building In SEO

Link building is one major aspect of search engine optimization that you ought to recognize.  In this guide, you will learn what link building is, and how it is good for your website. Start by reading nearly the benefits backlinks.  This will give you an overview of the basics of SEO, and it will make it more leisurely for you to understand link building.

Link building is the process of getting links to your website.  Most webmasters feel that writing quality articles will help them in generating links, but that’s not 100% true.  Unless you specifically try to get links, it will be difficult for you to do so.  Back in the day, link building was a comfortable process.  You could easily automate tools to submit to article directories and Web2.0 sites to get backlinks. The quality of the article or inbound links didn’t matter so much.

On April 24, 2014, Google launched the Google Penguin algorithm, and it altered everything about link-building.  Today, link building is much more of a skill, and it needs time to get it right.  Link-building is the process of getting links from high authority sites, quality sites, and relevant/related websites. The focus is on quality and relevancy of links.  More than that, diversity of links plays a substantial role in higher search engine ranking.

Important Benefits of Link Building In SEO

Link building is an important component of search engine optimization, and here I’m showcasing some of the major benefits of link-building for your website.  In general, the popularity of a website or

In general, the popularity of a website or blog is determined by the number of inbound links.

The number of inbound links from quality websites is also a big component in determining your Google Page Rank (PR).

After starting a blog or website, it is always advisable to spend the starting few weeks on link-building so that you will experience more exposure on search engines.

Incoming connections from an authority website are always rewarded in Google Search.  Effective link-building doesn’t mean building unlimited links; it means getting genuine links from reliable Websites/Blogs.

Some Imp benefits of link-building:

  • More visibility of your blog in search results.
  • Receive traffic from other websites/blogs linked to you.
  • High-quality incoming links mean your situation will be admired as a valuable resource.
  • This can be easily managed by writing quality content.
  • Link-building also helps in getting indexed in search results faster.
  • Link-building is also regarded an important aspect of SEO.
  1. Brand Visibility
  2. Domain & Page Authority
  3. A Greater Competitive Edge
  4. Brand Authority
  5. Referral Traffic
  6. Exposure to Other Industry Authorities
  7. The Investment Lasts Forever
  8. Influencer Marketing
  9. Syndication Boosts
  10. Trust and Credibility Indicators

Link-building can be done with many strategies:

  • Guest blogging.
  • Infographics.
  • Directory submission.
  • Epic videos.
  • Writing epic content (content that is linked to naturally).
  • Dofollow blog comments.
  • Dofollow social bookmarking websites.
  • Write pillar content and inform bloggers.

There are many other strategies that people follow, merely if you have a niche site, it is always advised to make a proper plan for link building.

Source: Searchengineland

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