I observed that many people don’t even know the basic concepts of SEO. Today, I’ve shared the Basic SEO Concepts, SEO Tips & SEO Guide In English.
So I’ve decided to train the newbies from the beginning to advance through these series.
What is SEO?
The methods which are used to improve the search engine ranking.
It’s the process to bring your website to the top of Google.
Basic SEO Concepts In 2017
What is a Keyword?
Any word or words you write in the box of a search engine is a keyword or keywords. Some are Short Tail Keywords and some are Long Tail Keywords.
Short Tail Keywords consist of 1 or 2 words, whereas Long Tail Tail Keywords consist of more than 2 words.
For example, “Bloggers Guide”is a 2-word keyword which is a Short Tail Keyword. Take another example, “Bloggers Guide would be the best group on Facebook” is a Long Tail Keyword which consists of 9 words.
Step-By-Step Basic SEO Concepts/Tutorial (2017)
Why Do We Find Long Tail Keywords First?
Because short keywords have high competition. You first rank your website for long tail keywords, when your website gets good authority, then you can rank your websites for short tail keyword tools.
The second reason is that they are not relevant. The person who is typing “cars and bikes”, we don’t know either he wants to buy a car, or to buy a motorbike or he is just searching for its wallpapers. There is no use to work on one-word keyword. There is so much high competition.
We search for long tail keywords because of low competition. Daily about 7 billion searches are done on Google among them 20-30% are those searches on which people don’t get satisfied answers. We find that keywords via Keyword Research then we work on that keyword and rank.
This keyword is a high competition keyword because a lot of articles have been written on that, and it has a monthly search of 12,000 “How to buy a car” & “how to buy a bike”.
Then I found a keyword via Keyword Search “mobile insurance companies” that has a monthly search 22,000 because it’s a low competition keyword.
You will write an article on that via good On-Page (that I will discuss in the future episodes), and a few backlinks you will get ranked.
You will get most of the traffic for that keyword with ease.
The Basic SEO Concept, SEO Tips And SEO Guide
Section 1: Introduction to SEO
– Course Introduction
– Websites vs. Webpages – The Crucial Difference for SEO!
Section 2: How To Find The Best Keywords For Your Business
– Keyword Research: The Foundation of SEO
– How to use the Google Keyword Planner Tool
Section 3: On Page Optimization (SEO Best Practices)
– A Template For The Perfectly Optimized Webpage
– URL Optimization: Best Practices for SEO
– Title Tag & Meta Description: Skyrocket your Click Through Rate!
Section 4: Off Page Optimization: Link Building Introduction
– The Types of Links that Really Matter, and How To Get Them.
– Black Hat SEO: Are Paid Links Worth it?
Section 5: Final Thoughts & Thanks
– FINAL TIP: How to Get Instant #1 Search Engine Results Ranking!
Free Bonus: 26-Point Checklist for New Websites & SEO Audits
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