Do you have an Official YouTube channel & publish videos regularly? It doesn’t matter how much time you put into making your videos; if you are not marketing & promote YouTube videos, your work will never be seen by the majority of your target audience.
But YouTube video promotion is an art which anyone can learn… with a little study.
In this guide, I have shared best and successful strategies and techniques that you can market to follow and promote your YouTube videos.
These tips are tested, tried out, and work for videos from almost every niche.
Think of this post as a checklist that you necessitate to follow once you are done producing your videos.
So without further delay, let’s read the art of YouTube video promotion!
How To Promote YouTube Videos
I have embraced all major, marketing & the promotion techniques in the sub-topics below.
Note: In upcoming posts in our YouTube promotion series, I will explain all these sub-topics in detail with our viewers.
If you are a professional YouTuber or are planning to get one, you should subscribe to our blog updates to stay updated.
1- Video Title:
The titles of your videos are a major determining factor between them being widely seen & shared across the internet, or only getting a small number of views.
It’s a good and beneficial idea to do proper keyword research to determine what people are searching for and then crafting a great title around that.
Here are some best hints for writing a great video title on YouTube:
- Keep the video title short and to the point.
- Add the current year if you can (Ex: Top 10, Professional, Best Tips for 2017).
- Make it concise and attention grabbing.
- Include keywords in the very beginning of the title (where possible). (Ex: “Best Car Promo” Video).
- Use “Power Words” in your video title (Ex: Best, Awesome, Incredible).
- Use emotional triggers words in the title (Ex: Sensual, Lonely, Passionate, Censored).
- Capitalize your headline title.
2- Video Tags:
One of the greatest mistakes that hinder the growth of your YouTube video’s organic promotion is incorrect tag usage.
Tagging in YouTube works differently than it manages in a blog post.
If you’ve never paid attention to YouTube tags, now’s a good time to get going. You can even go back and delete all of your old tags.
Some important & significant rules for using YouTube video tags:
- Apply a unique branded tag so that your videos are shown in the related videos. Ex: Use your brand name in all videos.
- Also, Use your primary keywords as the video tag. Ex: “SEO in 2017”, “Movies” etc
- Use a magnetic declination of your keyword as a tag (take help of the YouTube auto-suggest feature).
- Find the tags applied by high ranking videos & use those in your video.
- Use the TubeBuddy Chrome extension to help you find important SEO tags used by others.
Do Remember, YouTube video tags are an important element in the organic ranking of videos.
3- Use A Custom Thumbnail:
Verified YouTube accounts can get the advantage of the custom thumbnail feature.
A good video thumbnail helps you endure out in the related videos and suggested video section.
Here are the tips for thumbnails:
- Have a minimum resolution of 1280 x 720 (and with a minimum width of 640 pixels).
- Upload in either .JPG, .GIF, .BMP, or .PNG extension.
- Keep the video size under 2MB.
- Also Try to use a 16:9 aspect ratio as it’s the most used in YouTube players and previews likes this ration the most.
I don’t want to confuse you with these technicalities, but it’s significant for you to know this so that you can craft a thumbnail that works well on desktops as well as mobile devices.
You can use the Canvas to design a nice-looking thumbnail for YouTube videos in minutes.
You can use the YouZign to design an attractive thumbnail for YouTube videos in minutes.
4- Focus On Branding:
Thither are a few branding things that you should do from now on, which will ensure every video stands out. One of those things is using a branded intro and outro.
Intro: At the very start of a video.
Outro: At the end of the video.
YouTube Intro: A 6-8 second clip that leads at the starting to showcase your brand.
YouTube Outro: An 8-10 second clip at the end and can be equally simple as showing related videos for your channel or asking users to like, share & subscribe to our channel for further videos.
Starting out a YouTube intro & outro video is easy, and you can create them yourself using Camtasia or you can hire someone from Fiverr.
5- Share Videos On Social Media Channels:
If you are a video blogger, you should receive some social media properties for your YouTube channel.
This gives you an opportunity to create a residential area outside of YouTube & direct traffic from other popular social media/social networking channels.
Some of the social media properties that you must create and grow your viewers:
You can utilize a tool like Buffer to schedule videos to be shared on your social media channels.
One important tip here:
You can get an advantage of IFTT + Buffer integration to automatically share your newly published videos on your social media pages.
Always share your video after a steady interval.
I typically share each video at least 10-15 times within eight months after publication.
Also, use hashtags when sharing so that others can easily see them.
6- Start A Free Blog For Your YouTube Channel:
If you are a full-time YouTuber, you shouldn’t miss out on making a blog for your YouTube videos.
These days, it’s reasonably easy to embed YouTube videos onto a blog & you can create a blog on any free or paid platform.
I recommend you to make a blog using WordPress & use a video-specific WordPress theme.
It’s better for you to use Managed WordPress Hosting so that you don’t have to worry about blog maintenance.
At the same time, you can use plugins to increase your channel subscribers like:
- Yoast SEO WordPress plugin – to make your site/blog rank higher on Google.
- YouTube Viral Subscribe plugin – is used to automatically add a “subscribe to channel” button after every video.
If you are not using WordPress, then you can take advantage of other platforms like:
You can also buy a domain name & redirect it to your YouTube channel.
This way when someone asks you “How can I see you on YouTube?”, simply share the domain name. Add this domain name to your channel description, So the Youtube viewer visits your site by clicking on that link.
7- Create A Playlist Or Add Video To An Existing Playlist:
A YouTube playlist is an outstanding way to get more views on your existing videos.
When you are uploading a new video, append it to a playlist (either one you create or an existing one).
If you are creating a new playlist on Youtube, follow these simple steps:
Make a meaningful name to the playlist & has a keyword in the title of that playlist.
Add a simple, unique & detailed description of the playlist and put your keyword(s) in there.
Group similar videos in one playlist. A single video can be listed in more than one play list.
8- Use Calls To Action:
People on social media sites need to be told about the actions you want them to read.
At the conclusion of the video, or even somewhere in the middle, ask viewers to like & subscribe to your channel.
At the same time, you can ask them to share the video with others who might profit from it.
Most of the prominent YouTube stars use this technique to acquire advantage of their existing viewership.
If you have never managed this before, start doing it from your next video onward.
You will be puzzled to discover that by simply asking, the number of shares increases by a great extent.
9- Interview Influencers In Your Niche:
This ace is not a direct YouTube video promotion technique, but it fits perfectly into the overall strategy of your channel promotion.
Interviewing an influence gives you an opportunity to get access to an already flourishing community in your niche.
Not only you will grab the attention of others who follow that special influence, you will also get noticed by the industry as a whole.
You can discover the top influencers in your niche & you can interview them using Google Hangouts or Skype. For Skype, you can utilize a tool like Ecamm call recorder.
10- Spend Time Learning At YouTube:
One big mistake most of the growing YouTubers, marketers make is they merely focus on publishing more, more videos & stop learning. YouTube is one of the biggest & fastest changing platforms, and it’s important for you to learn about all of the existing and emerging tips/tricks and fast ones.
You can use the Creator Academy by YouTube to learn some pro tips for arriving at the most out of your YouTube videos (and your channel as a whole). When I started learning here, I was surprised to take so many growth hacks & tricks which I would have otherwise missed.
Promote Your YouTube Videos, Playlists And Get More Subscribers & Views
Considerably, these are some simple and important promotion strategies & techniques that you can use from today onward for your YouTube videos.
These tricks and tips will surely help you get a lot more organic traffic, views and in the end, more subscribers.
Today it’s your turn to share how you are promoting videos or channel’s on YouTube after you hit the ‘publish’ button.
Let me get a line about your promotion strategies!
I’ll continue updating this post with all of the best suggestions from the comments section. If you discover any of the listed tips useful, share them with your YouTube, Facebook, and Twitter friends!
If you discover any of the listed Promote YouTube Videos tips useful, share them with your YouTube friends!